Overview
Revenue
—
gross · incl. tax & shipping
Orders
—
non-cancelled · created in period
Avg Order Value
—
revenue ÷ orders
Ad Spend
—
no data for period
Google · Meta · Pinterest
ROAS
—
revenue ÷ ad spend
Contribution Margin
—
after spend & COGS
Avg COGS
—
% of revenue (avg across stores)
Alert Refunds
—
CDRN · Ethoca · RDR
Customer Refunds
—
of gross revenue
Operating Costs
—
payroll, VA, banking & other
Other Income
—
service fees, cashback, referrals
Revenue & Orders over time
Revenue
Orders
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Top 5 Bestsellers
| # | Product | Units | Revenue | |||
|---|---|---|---|---|---|---|
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Top 5 Newcomers
| # | Product | Units | Revenue |
|---|---|---|---|
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Revenue by Store
| Store | Revenue | Orders | AOV | COG% | Ad Spend | ROAS | Share & Refunds |
|---|---|---|---|---|---|---|---|
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Ad Spend by Platform